About Me
My journey as an entrepreneur began unexpectedly in 2018, sparked by a simple broken necklace. My favorite piece—a brown leather strand with three freshwater pearls—snapped one day. My dad and I worked together to fix it, and watching it come back to life, I felt a new spark. Inspired by that moment, I began making necklaces and soon launched Made by Caitlyn.
At first, I crafted trendy pieces featuring pearls, butterflies, and stars. But by 2020, my love for the ocean inspired a shift toward designs that reflected the sea’s beauty, a passion rooted in childhood memories of collecting sea glass and shells. This change was a leap of faith, but I found myself connecting with a community of beach lovers who valued ocean-inspired, life-proof accessories. My designs became more than just jewelry; they were durable, waterproof pieces for people on the move, bridging a gap in a market where typical necklaces would tarnish or break.
As Made by Caitlyn grew, I discovered my true passion: the creative and strategic side of brand building. The connections I forged through content creation, social media, and storytelling sparked a new desire to help other businesses find their voice and grow authentically. This realization led to the birth of Caitlyn Grad Marketing, an agency dedicated to creating long-term, meaningful relationships between brands and their audiences.
At Caitlyn Grad Marketing, I focus on building community, driving growth, and helping brands distinguish themselves. With a strategic approach that centers on authentic connection, I empower businesses to engage deeply with their audience through social media, storytelling, and community-building. I’ve seen firsthand how impactful it is to nurture a loyal, engaged community, and I bring this people-centered philosophy into my marketing work to help clients build communities of raving fans.
My marketing solutions are strategy-driven and creatively tailored, evolving with insights over time. I don’t believe in a one-size-fits-all approach; instead, I craft marketing that reflects each brand’s unique identity, building lasting connections and sustainable growth.
Through Caitlyn Grad Marketing, I guide brands to not just stand out but truly stand apart. By focusing on authentic storytelling and resonant content, I help turn audience attention into long-lasting relationships and meaningful business success.
At first, I crafted trendy pieces featuring pearls, butterflies, and stars. But by 2020, my love for the ocean inspired a shift toward designs that reflected the sea’s beauty, a passion rooted in childhood memories of collecting sea glass and shells. This change was a leap of faith, but I found myself connecting with a community of beach lovers who valued ocean-inspired, life-proof accessories. My designs became more than just jewelry; they were durable, waterproof pieces for people on the move, bridging a gap in a market where typical necklaces would tarnish or break.
As Made by Caitlyn grew, I discovered my true passion: the creative and strategic side of brand building. The connections I forged through content creation, social media, and storytelling sparked a new desire to help other businesses find their voice and grow authentically. This realization led to the birth of Caitlyn Grad Marketing, an agency dedicated to creating long-term, meaningful relationships between brands and their audiences.
At Caitlyn Grad Marketing, I focus on building community, driving growth, and helping brands distinguish themselves. With a strategic approach that centers on authentic connection, I empower businesses to engage deeply with their audience through social media, storytelling, and community-building. I’ve seen firsthand how impactful it is to nurture a loyal, engaged community, and I bring this people-centered philosophy into my marketing work to help clients build communities of raving fans.
My marketing solutions are strategy-driven and creatively tailored, evolving with insights over time. I don’t believe in a one-size-fits-all approach; instead, I craft marketing that reflects each brand’s unique identity, building lasting connections and sustainable growth.
Through Caitlyn Grad Marketing, I guide brands to not just stand out but truly stand apart. By focusing on authentic storytelling and resonant content, I help turn audience attention into long-lasting relationships and meaningful business success.