Connecticut Anti-Silent Book Club Case Study
Opportunity:
In early 2024, I started a book club with the vision of creating a space to meet new people and make new friends. Despite my enthusiasm, the book club struggled to gain traction. Since we aren’t your traditional book club and function more as a social club, it was difficult to figure out our branding and marketing strategy. Because of this, I had several key objectives:
- Increase attendance at in-person events and create a dynamic, engaging atmosphere.
- Build a loyal, connected community of book lovers.
- Develop a sustainable lead-generation strategy.
- Ensure that our book club events benefited local businesses—primarily breweries—where we hosted our gatherings.
Solution:
To make the Anti-Silent Book Club a welcoming space for book lovers, I launched a marketing strategy focused on building community and connecting with local businesses.
I started by redefining our identity, shifting away from the idea of a traditional book club to one that celebrates conversation and social interaction. This new approach was shared through engaging content on social media, especially TikTok, which helped draw in new members.
At our events, I created a lively atmosphere with themed gatherings that included icebreaker activities and a welcome table for personal greetings. These efforts made everyone feel included and encouraged connections among members. To deepen our community, I launched an app with breakout rooms for discussions and maintained a private Facebook group and newsletter to keep everyone in the loop.
Additionally, I focused on attracting new members through targeted social media content and partnerships with local breweries. By hosting our events during their slower nights, we not only boosted attendance but also supported these businesses.
Overall, this friendly and inclusive strategy has successfully grown our membership, created a vibrant community, and established a sustainable way to connect with both members and local businesses.
I started by redefining our identity, shifting away from the idea of a traditional book club to one that celebrates conversation and social interaction. This new approach was shared through engaging content on social media, especially TikTok, which helped draw in new members.
At our events, I created a lively atmosphere with themed gatherings that included icebreaker activities and a welcome table for personal greetings. These efforts made everyone feel included and encouraged connections among members. To deepen our community, I launched an app with breakout rooms for discussions and maintained a private Facebook group and newsletter to keep everyone in the loop.
Additionally, I focused on attracting new members through targeted social media content and partnerships with local breweries. By hosting our events during their slower nights, we not only boosted attendance but also supported these businesses.
Overall, this friendly and inclusive strategy has successfully grown our membership, created a vibrant community, and established a sustainable way to connect with both members and local businesses.
Outcome:
Online Engagement:
- App: 300+ members
- Facebook Group: 1,000+ members
- Newsletter: 400 subscribers
- Instagram: 200+ followers
- TikTok: 3,000+ new followers
- February: 8 attendees
- March: 12 attendees
- April: 40 attendees
- May: 60 attendees
- June: 40 attendees
- July: 102 attendees
- August: 80 attendees
- September: 40 attendees for our bonus event, and 130 attendees for our main event.
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