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I previously couldn't comprehend why marketing agencies often had subpar social media presences until I transitioned into full-time freelancing. I questioned why anyone would entrust them with managing social media when their own content was lacking. Now, as a freelancer, I understand the challenge of maintaining a robust social media presence, especially when most client acquisition doesn't come from there.
Having walked in the shoes of marketing agencies, I realize the struggle of prioritizing self-promotion over client success. While it may seem ironic, my focus is primarily on ensuring my clients thrive. Nonetheless, this month, I'm making it a priority to elevate my own presence. I aim to seamlessly integrate myself into the client roster. When assessing a marketing agency's social media presence, it's crucial to understand that a less-than-ideal performance may not be a red flag. Instead, it could signify a dedication to prioritizing client success over self-promotion. Now, you're in the know. In the fast-paced world of social media, it's easy to feel the pressure to be on every single platform, but here's a hot take: you don't need to. In fact, attempting to maintain a presence on every platform can be a quick one-way street to burnout. As a solo entrepreneur juggling multiple responsibilities, it's crucial to focus on quality over quantity.
If you find yourself contemplating a presence on every social media platform, consider this alternative approach. Start by creating a single piece of content, perhaps a video. Take that video and strategically share it across platforms like IG Reels, TikTok, and YouTube Shorts. Extend its reach further by turning the video captions into a detailed blog post. However, it's important to acknowledge the significant workload associated with managing multiple platforms. Wearing all the hats of a solo entrepreneur requires careful consideration of time and resources. Instead of spreading yourself thin, pick one platform or a compatible combination like Instagram and Facebook. The key is to get really good at managing and engaging with your audience on the selected platforms. Choosing the right platform involves understanding where your target audience hangs out. It's not about being everywhere; it's about being where your audience is most active. Take the time to research and analyze the demographics and behaviors of your target audience. This focused approach will yield more meaningful interactions and better results. In the world of social media, the pressure to be omnipresent can be overwhelming, fueled by the advice of so-called "gurus." It's essential to question these expectations and find what works best for you and your business. Ready to ease the burden? As a seasoned social media manager, I specialize in taking the hassle out of your hands. Let's collaborate to streamline your social media strategy and free up your time. Fill out my contact form, and let's embark on a journey to redefine your online presence together! |
AuthorI’m Caitlyn Grad, a marketing and communications expert who helps clients excel in social media, email marketing, and digital campaigns. Archives
August 2024
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