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Maintaining an effective social media presence is essential for connecting with your audience and achieving your marketing goals. However, over time, even the best strategies and content can become outdated. That's where a social media audit comes into play. A social media audit helps to evaluate your current strategy and identify areas that need improvement.
Reasons why your business should consider conducting a social media audit:
Regular social media audits are crucial for maintaining an engaging and effective online presence. By assessing and optimizing your content and strategy, you can ensure your social media efforts continue to drive results. Schedule your audit today and take the first step towards a more effective social media strategy. I frequently hear from potential clients, "I don’t need a strategy."
This is a common misconception. Without a clear plan, social media posting becomes a shot in the dark, like throwing spaghetti at the wall and hoping something sticks. Here’s why a strategy is a game-changer:
A strategy isn’t extra work; it’s the key to making your social media efforts effective. Ready to get serious about your social media? Let's chat! As a business owner, creating consistent and engaging content can feel overwhelming. However, there's a powerful strategy that can maximize your efforts without burning you out: content repurposing. Today, I want to share some insights on how you can effectively repurpose your content and reach a wider audience.
Why Repurpose Content? Repurposing content means taking one piece of content and transforming it into various formats for different platforms. This approach not only saves time but also ensures that your message reaches different segments of your audience who prefer different types of content. Step-by-Step Guide to Repurposing Content Start with a Podcast
Create YouTube Content
Transform into Written Content
Social Media Posts
Email Newsletters
Content repurposing is a game-changer for any business owner. By transforming one piece of content into multiple formats, you can efficiently and effectively reach a broader audience, reinforce your message, and save valuable time. Remember, don’t be afraid to share the same message multiple times across different platforms. Your audience will appreciate the value and consistency, and you’ll achieve greater reach and engagement. Embrace this strategy to enhance your content marketing efforts and connect with your audience in meaningful ways. Hey change makers, it's time to sit down and plan your social media content calendar again. Before you dive into celebrating holidays and fun days, I recommend taking a step back. Choose only two holidays or fun days to celebrate, and focus the rest of your content on evergreen topics.
What does this mean? Evergreen content is timeless and stays relevant and valuable over a long period. Unlike news or trends that fade quickly, evergreen content remains informative regardless of when it's consumed. It typically addresses fundamental questions, provides basic information, offers tips or guides, or discusses enduring topics within your industry or niche. This type of content consistently attracts traffic and engagement, making it a valuable asset for your social media platforms. Here are eight evergreen social media content ideas for your mission-driven organization:
For social media marketing support tailored to your nonprofit's needs, reach out to me. Let's work together to amplify your mission and create lasting change. A few days ago, the northwest corner of Connecticut experienced a massive storm, and within minutes of the storm starting, my house lost power immediately—no power, no WiFi, not even reception. Luckily, texting 911 is an actual option, and we were able to text for help during the storm emergency. It’s a good thing to keep in mind if you ever find yourself in danger and can only text.
This situation got me thinking: we often discuss how to prepare for social media crashes, but what about when the lights go out and power may not be restored for 12+ hours? As a marketing specialist, I'm here to provide my expertise on keeping your business operational during such challenges. Here are my recommendations: Pre-Schedule Campaigns
Automate Responses
Offline Work
Client Communication
By having these measures in place, you can ensure your marketing business remains functional even during power outages. Pre-scheduling social media posts, email campaigns, and setting up automations are among the best ways to keep your business running smoothly, no matter the circumstances. As a business owner, it’s essential to be proactive and prepared for unexpected disruptions. Implementing these strategies will not only safeguard your operations but also demonstrate reliability and professionalism to your clients. |
AuthorI’m Caitlyn Grad, a marketing and communications expert who helps clients excel in social media, email marketing, and digital campaigns. Archives
August 2024
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