 I recently attended an important seminar on Web Accessibility hosted by the National Federation of the Blind, and I'd like to share some practical tips for your businesses: Understanding Digital Accessibility: Digital accessibility is all about making your online content easy to use for people with disabilities, like those with vision, hearing, or cognitive challenges. It's About Equality, Not Just Rules: Accessibility isn't just a legal requirement; it's about giving everyone equal access. Surprisingly, around 26% of Americans have a disability. Helps Everyone: Think of it this way - when you use captions in noisy places, it benefits not only those with hearing issues but everyone. Do the Right Thing Ethically: Beyond rules, it's simply the right thing to do for all your customers. For Screen Readers: Make sure elements like headings, text formatting, and hyperlinks are clear for those using screen readers. Design for Low Vision Users: Choose easy-to-read text and consider visibility when designing. Clear Hyperlinks:Instead of saying "click here," use descriptive text for your links. Alt Text for Images: When describing images, keep it short and to the point. No need to say "This is a picture of." Let's make the online world more inclusive for everyone!
In today's fast-paced digital landscape, local Connecticut businesses have a unique opportunity to excel with video content marketing. If your business hasn't tapped into the potential of video content yet, you're missing out on a valuable chance to connect with your local audience and drive growth. In this post, we'll explore why your local business should use video content marketing and how it can transform your marketing strategy. 1. Captivating Visual StorytellingVideo content allows you to tell your brand's story in a way that deeply resonates with your local audience. Whether it's showcasing your products or services, featuring customer testimonials from fellow Connecticut residents, or offering an exclusive look into your company culture, videos can convey your message effectively and create a stronger local connection. 2. Increased Engagement from Customers Across social media platforms, websites, and email campaigns, videos consistently generate higher click-through rates and longer session durations. Videos capture and retain the attention of your local viewers more effectively than static content, making them a powerful tool for engaging your customers. When fellow Connecticut residents see real people sharing positive experiences with your brand, they're more likely to become loyal customers. 3. Versatility and Adaptability for your Business Needs Video content can take various forms, allowing you to tailor your marketing strategy to different stages of the customer journey. Whether it's short and snappy social media clips or in-depth webinars, video content is versatile and adaptable to the unique needs of your Connecticut business. ConclusionVideo content marketing is no longer optional for Connecticut businesses in the digital age. It offers unparalleled opportunities for engagement, storytelling, and local growth.
By incorporating video into your marketing strategy, you can connect with your audience on a deeper level, boost your online presence, and ultimately drive success for your local business. So, if you haven't already, it's time to embrace the power of video and take your local business to the next level. If you're ready to get started with video marketing or have questions, don't hesitate to reach out! I specialize in creating compelling video content and social media management + consulting. |
AuthorI’m Caitlyn Grad, a marketing and communications expert who helps clients excel in social media, email marketing, and digital campaigns. Archives
August 2024
Categories |
RSS Feed