Have you, as a business owner, taken the time to plan your November social media content calendar? If not, now is the perfect moment to start. I recently completed the planning of content for all my clients for the upcoming month, and let me tell you, incorporating holiday-themed posts can work wonders for your business. In this blog post, I'll share my strategy for leveraging holidays in your social media content and explain why it's a game-changer for your brand.
Holidays as Content Anchors When it comes to creating content for holidays, I take a unique approach. Rather than simply posting a generic "Happy National Authors Day" message, I strive to make it resonate with the audience and align with the client's business. For instance, consider the example of National Authors Day. I often work with independent living organizations, and in this case, I chose to feature this holiday. To make it truly meaningful, I picked a prominent figure within that community, in this instance, Judith Heumann. Adding Depth to Your Content In my National Authors Day post, I didn't just stop at a cursory greeting. I delved deeper, discussing who Judith Heumann is, the books she's authored, and creating eye-catching graphics that highlighted a quote of hers. This approach adds depth and authenticity to the content, making it more engaging and valuable to the community. Ensuring Relevance However, the key takeaway here is that your holiday content should always align with your business. It's about adding significance and value for your audience. The days of simply saying "happy holiday" are behind us. Instead, your content should serve a purpose and enhance your brand's reputation. Jumpstart your November content with these ideas: - National Authors Day - Veterans Day tribute - Thanksgiving celebration - Black Friday promotions for local businesses and service providers - Small Business Saturday spotlight Get Support for November If you're struggling with content creation for your local Connecticut business this November, I'm here to help. Let's hop on a 15-minute free discovery call to brainstorm how I can best support your needs this upcoming month. November is packed with events like Black Friday, a day when local businesses and service providers can truly shine. It's a day filled with sales and shopping, and I'm here to discuss how we can position your business for success. In Conclusion Holiday-themed social media content can make a significant difference for your business. It's not just about celebrating a day; it's about creating content that matters. Your audience will appreciate the extra effort you put into delivering meaningful, value-added content. As you plan your social media content for November, don't hesitate to reach out if you need assistance. Let's ensure your business stands out and thrives during this eventful month.
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AuthorI’m Caitlyn Grad, a marketing and communications expert who helps clients excel in social media, email marketing, and digital campaigns. Archives
August 2024
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