Easy Ways to Make Your Marketing More Accessible

I recently attended an important seminar on Web Accessibility hosted by the National Federation of the Blind, and I'd like to share some practical tips for your businesses:

 Understanding Digital Accessibility: ​

Digital accessibility is all about making your online content easy to use for people with disabilities, like those with vision, hearing, or cognitive challenges.

It's About Equality, Not Just Rules: ​

Accessibility isn't just a legal requirement; it's about giving everyone equal access. Surprisingly, around 26% of Americans have a disability.

Helps Everyone: ​

Think of it this way - when you use captions in noisy places, it benefits not only those with hearing issues but everyone.

Do the Right Thing Ethically: ​

Beyond rules, it's simply the right thing to do for all your customers.

For Screen Readers: ​

Make sure elements like headings, text formatting, and hyperlinks are clear for those using screen readers.

 Design for Low Vision Users: ​

Choose easy-to-read text and consider visibility when designing.

Clear Hyperlinks:

Instead of saying "click here," use descriptive text for your links.

Alt Text for Images: ​

When describing images, keep it short and to the point. No need to say "This is a picture of."

Let's make the online world more inclusive for everyone!