Evergreen Content Strategies for Nonprofit Organizations

Hey change makers, it's time to sit down and plan your social media content calendar again. Before you dive into celebrating holidays and fun days, I recommend taking a step back. Choose only two holidays or fun days to celebrate, and focus the rest of your content on evergreen topics. 

What does this mean?

Evergreen content is timeless and stays relevant and valuable over a long period. Unlike news or trends that fade quickly, evergreen content remains informative regardless of when it's consumed. It typically addresses fundamental questions, provides basic information, offers tips or guides, or discusses enduring topics within your industry or niche. This type of content consistently attracts traffic and engagement, making it a valuable asset for your social media platforms.

Here are eight evergreen social media content ideas for your mission-driven organization:

1. Impact Stories: Share success stories and testimonials from those your nonprofit has helped.
2. Educational Content: Provide tips, guides, or infographics related to your cause or industry.
3. Behind-the-Scenes: Show how your nonprofit operates day-to-day or highlight events.
4. Volunteer Spotlights: Feature volunteers and their contributions.
5. Campaign Updates: Keep followers informed about ongoing or upcoming campaigns.
6. Facts and Statistics: Share relevant statistics or facts to raise awareness.
7. Celebrations and Milestones: Mark anniversaries, milestones, or achievements.
8. Call-to-Action (CTA): Encourage followers to take action, like donating or volunteering.

For social media marketing support tailored to your nonprofit's needs, reach out to me. Let's work together to amplify your mission and create lasting change.