Instagram and Facebook Crash: Were You Prepared or Freaking Out?

​Take a deep breath—Instagram and Facebook experienced a crash this morning. Just as you're feeling the frustration, remember, they are equally distressed because their app outage translates to revenue loss. Now is the ideal moment to reassess your marketing strategy.

Start Your Newsletter

If you haven't initiated the process of building an email list, explore platforms such as MailChimp or Constant Contact. Make your choice based on your budget and preferences, as there's no one-size-fits-all solution. Start by designing a template and deciding on the frequency—whether weekly, monthly, or quarterly—depending on your business needs. Tailor the content of your newsletter to cater to your audience, whether it's a community-focused update or an exclusive business share.

Join a New Platform

​Next, seize this opportunity to explore a new social media platform. If you've been eyeing TikTok, now is the time to dive in. With users flocking to alternative platforms during the outage, you can capitalize on increased awareness and reach for your business.

Learn SEO

​Consider dedicating time to your blog and search engine optimization (SEO). Explore YouTube tutorials to enhance your website's SEO and learn how to create engaging blog content for organic traffic. The app crash might just be the push you need to focus on acquiring new skills.

Start Your YouTube Channel or Podcast

​Venture into video content creation on YouTube or start that dream podcast. The app downtime offers a chance to explore the strategies you've been putting off due to a lack of time.

Attend an In-Person Networking

​Traditional marketing and networking events shine in this situation. Attend in-person events to promote your business. Check out local Chamber of Commerce events, explore BNI (Business Network International), or find other networking opportunities in your area. This is an excellent chance to step out of your comfort zone and make valuable connections.

Conclusion

​While the situation may be stressful, having a plan in place is crucial. Remember, adaptability is key in the ever-evolving digital landscape. Use this downtime as an opportunity to refine your strategies and build a resilient online presence.