What's Your Marketing Strategy for When Instagram Crashes?

Many businesses rely solely on Instagram for their marketing strategy. While Instagram is a great platform with a wide reach and strong community-building potential, it's a critical mistake to make it your sole marketing channel.

The Danger of Sole Reliance:
Imagine the dreaded scenario: Instagram crashes. Suddenly, you can't access the app, and more importantly, your customers can't either. Your carefully crafted launch plans are thrown into disarray. This is the danger of relying solely on one platform.

Diversify Your Marketing Strategy:
To avoid such pitfalls, it's crucial to diversify your marketing strategy. Expand your presence beyond Instagram to include platforms like:

• Facebook
• Twitter
• TikTok
• Pinterest
• YouTube, 
• Any others that align with your target audience

Beyond Social Media:
Don't stop at social media. Building an email list is an essential step in creating a marketing strategy that's immune to algorithm changes or app crashes. With an email list, you have direct access to your customers, unaffected by external factors.

Local Business Considerations:
For local businesses, consider incorporating paid advertising options like local newspapers, flyers, Google My Business listings, and Google Ads. These channels can effectively reach your target audience and complement your online presence.

Preparation is Key:
Don't wait for a crisis to hit. Start planning and developing a marketing strategy today that can withstand any social media storm. Take it a step further by investing in your blog, working on SEO, and exploring new marketing avenues that you may have put on the back burner.
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Key to Success:
Remember, the key to a successful marketing strategy is diversity and resilience. By spreading your efforts across multiple channels and building strong direct connections with your customers, you can weather any storm and keep your business thriving.