When's the Best Time to Post on Social Media?

When's the best time to post on social media? Here's my two cents. For TikTok, I find that posting late at night works, anytime after 6 pm EST. I've noticed on my clients' and personal accounts that the later I post, the more views I get.

For Instagram, I've found there's no prime time. If your content is good, it will get pushed out regardless of when you post. Interestingly, on one client's account, morning posts perform better hashtag-wise. It seems like more people are looking at hashtags in the morning.

So, what's the takeaway? I've always been taught to post during normal business hours, between 9-5, but really, at the end of the day, it doesn't matter. So, post what you want and when you want.