Why Most Marketing Companies Lack a Strong Social Media Presence

I previously couldn't comprehend why marketing agencies often had subpar social media presences until I transitioned into full-time freelancing. I questioned why anyone would entrust them with managing social media when their own content was lacking. Now, as a freelancer, I understand the challenge of maintaining a robust social media presence, especially when most client acquisition doesn't come from there.

Having walked in the shoes of marketing agencies, I realize the struggle of prioritizing self-promotion over client success. While it may seem ironic, my focus is primarily on ensuring my clients thrive. Nonetheless, this month, I'm making it a priority to elevate my own presence. I aim to seamlessly integrate myself into the client roster.

When assessing a marketing agency's social media presence, it's crucial to understand that a less-than-ideal performance may not be a red flag. Instead, it could signify a dedication to prioritizing client success over self-promotion. Now, you're in the know.