John Boyle Commercial Services Case Study

Opportunity:

John Boyle Decorating Centers, a well-established network of paint stores since 1878, launched a new division called John Boyle Commercial Services to focus on commercial renovation, flooring, and window treatments. The goal was to position this new division as Connecticut's leading provider for commercial spaces. They aimed to enhance brand visibility and drive sales by establishing a strong presence in the commercial renovation market.​

Solution:

To help achieve this, I set up new social media accounts on Instagram, Facebook, and LinkedIn. I developed a comprehensive strategy to reach their goals, creating diverse content, including statistics, graphics, carousels, and both short- and long-form videos. This content was designed to engage the audience, showcase their experience, build a community, and establish a social media presence for the subdivision.

Outcome:

The social media strategy led to significant improvements in brand visibility. The new social media channels gained a substantial number of followers, increasing the brand's online presence. Engaging content and targeted campaigns helped generate interest and inquiries. Regular posts showcasing completed projects built a foundation of trust and reliability. By highlighting their long history and certifications, the company reinforced customer confidence. Overall, the social media strategy successfully set the stage for ongoing social media success and increased brand awareness for John Boyle Commercial Services, leveraging over 140 years of trusted service.

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