Founded in 1989, the Burlington Land Trust (BLT) is a non-profit organization dedicated to acquiring, preserving, and protecting scenic, natural, and historic lands for future generations. Despite its vital mission, the organization faced significant challenges in:
Raising awareness about its efforts and accomplishments.
Expanding its reach and connecting with younger generations.
Updating its digital presence, including an outdated website and limited social media activity.
To remain relevant and effectively engage the community, the BLT needed a revitalized approach to branding and outreach.
Burlington Land Trust
HOW I HELP ↓
As both a board member and their ongoing marketing partner, I continue to lead all digital marketing and community outreach, managing their online presence, strategy, and visibility efforts:
+ Social Media Management
+ Website & Brand Redesign (one-time)
+ Fundraising Campaigns
+ Events
Organic results in the last 12 months
Seasonal campaigns like CT Trails Day has seen event participation grow by over 280%, with signups filling so quickly that registration had to close early.
The Land Trust continues to attract younger audiences, new volunteers, and build stronger community partnerships, positioning them for ongoing growth while honoring their conservation legacy.
For a recent kids' event, materials were budgeted for 50 attendees. Sign-ups hit 65, so registration was closed. Actual turnout was 25–30 people.
On its own, that could read as a shortfall against 65 sign-ups. But Burlington Land Trust's kids' events typically draw only 2–6 people. Against that baseline, 25–30 attendees wasn't a miss, it was 5 to 10 times normal turnout, and the biggest kids' event the organization has run. Post-event, the organization also received roughly 5 emails asking about volunteering and upcoming events.
240.55K
Impressions
13.7%
New Followers
100%
Cap on event registrations
From KarenThe Burlington Land Trust hired Caitlyn to lead a 21st-century update of our brand and website. She listened carefully to our ideas, demonstrating a collaborative and insightful approach that made her incredibly easy to work with. Caitlyn didn’t just refresh our site; she created a cohesive brand identity—graphics, fonts, and a voice that finally appeals to a younger, more diverse audience. Since she took over our social media strategy, we’ve seen a massive shift: increased visibility, new interest from neighboring towns, and collaboration opportunities with other land trusts. Her expertise in strategic communication and digital outreach is truly impressive.