Strategic Social Leadership for Brands That Are Already Moving
I lead social and align it with paid, launches, and growth initiatives so your marketing moves together.
What’s Included in Strategic Social Media Partnerships
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Before we create anything, we align.
I take a comprehensive look at your business objectives, campaigns, paid efforts, sales priorities, and messaging to define the role social should play within your broader marketing ecosystem.
Strategy includes:
• Clarifying business goals and growth priorities
• Aligning social with paid campaigns and launches
• Refining messaging and brand voice for platform relevance
• Establishing clear content pillars rooted in objectives
• Defining the purpose of each platform within your ecosystem
• Identifying disconnects that could weaken performanceIf traffic is being driven to a misaligned page, I flag it.
If messaging conflicts across channels, I address it.
If something is leaking, we identify it early.This is not a one-time strategy document.
It evolves through performance insights, campaign shifts, and intentional testing so your presence grows with your business, not separately from it.
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I lead and execute your social presence end-to-end.
This includes:
• Strategic content planning aligned to business initiatives
• Short-form video direction and production
• Platform-native storytelling
• Graphic and creative oversight
• Campaign integration across channels
• Community engagement and audience development
• Cross-functional collaboration with marketing, PR, and communications teamsI don’t just create content.
I ensure it supports launches, reinforces paid strategy, and reflects your broader growth efforts.
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Social should inform strategy, not just report on it.
We track performance through clearly defined KPIs tied to business outcomes, not vanity metrics.
This includes:
• Monthly reporting and strategic insights
• Content testing and refinement
• Campaign performance analysis
• Platform evolution strategyGrowth compounds when social is aligned, intentional, and continuously optimized.
Deanne Anderson
Creative Development
“Caitlyn has taken our social media to new heights. We struggled for several years trying to learn how to manage our content and grow our reach — when all along, it was about finding the who. That’s Caitlyn! She has supported our staff, made the process fun, and got everyone engaged in content creation. It’s boosted our morale, improved staff satisfaction, and grown our following exponentially. I couldn’t be happier with the results!”
For Brands That Are Already Moving, But Need Alignment
This partnership is built for established businesses that are already marketing and growing, but need social to align with campaigns, paid efforts, and broader company goals. If momentum exists but cohesion doesn’t, I step in to connect the pieces.
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On a day-to-day level, I manage your social media from start to finish. I plan content, direct and film short-form video, oversee graphics, write captions, schedule posts, and engage with your audience. I track performance, report on results, and adjust strategy based on what’s working.
At the same time, I make sure social is aligned with the rest of your marketing. I stay looped into your launches, paid ads, email campaigns, partnerships, and events so content supports what you’re actively promoting. If I see traffic being sent to the wrong page, messaging that doesn’t match, or a gap in your funnel, I flag it and advise on next steps.
I run social, and I make sure it supports the bigger picture.
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This partnership is built for established brands that are actively marketing and want social to support real business growth.
You’re running campaigns, testing paid ads, hosting events, or launching new offers, and you need someone to lead social while keeping it connected to everything else happening in your business.
You value structure, collaboration, and clear communication, and you don’t want social operating in a silo.
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While I work with businesses nationwide, I offer on-site content intensives for brands local to Connecticut who want elevated storytelling and strategic brand assets.
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Strategic Social Partnerships begin at $2,800 per month.
Following your discovery call, you’ll receive a custom proposal aligned with your business priorities and scope of support.
A six-month commitment is required to ensure meaningful traction, consistency, and measurable progress.
Led by Caitlyn Grad
I’m Caitlyn Grad, founder of Caitlyn Grad Marketing, based in Connecticut.
I lead and execute social strategy for established brands, making sure it supports broader company goals and not just the content calendar. I plan and produce short form video, manage posting and engagement, and track performance, but I also stay closely connected to what the business is actually trying to achieve.
I ask the questions others skip. Is the message clear? Is traffic going somewhere that converts? Is social reinforcing the bigger picture?
Before building this partnership, I ran my own product brand. That experience shaped how I work today. Practical. Strategic. Focused on momentum that lasts.
I don’t just create content.
I make sure social supports the business behind it.