Strategic Social Media Leadership for Established Brands

I serve as your Social Media Lead, owning channel strategy, guiding execution, and reporting on performance so social moves in step with your campaigns, launches, and marketing priorities.

Apply for a Strategic Social Partnership

What’s Included in Strategic Social Media Partnerships

  • Before execution, we align social with the bigger picture.

    I work alongside your leadership and marketing team to define how social supports company goals, campaign priorities, and revenue initiatives.

    This includes:

    • Aligning social initiatives with marketing objectives
    • Coordinating with paid efforts and launches
    • Refining messaging for platform clarity
    • Establishing structured content pillars
    • Defining the role of each platform
    • Identifying gaps impacting performance

  • As your social lead, I guide the channel’s direction from planning through execution.

    That includes:

    • Developing monthly content strategy
    • Planning short-form video and core formats
    • Managing posting cadence and engagement
    • Ensuring content reflects brand positioning
    • Coordinating with internal teams or external creatives
    • Leading onsite content capture sessions to produce strategic, campaign-aligned social assets. Based in Connecticut and available for travel

    I don’t operate in isolation.

    I operate within your marketing ecosystem, making sure social moves in step with everything else.

  • Social should inform strategy, not just report on it.

    We track performance through clearly defined KPIs tied to business outcomes, not vanity metrics.

    This includes:

    • Monthly reporting and strategic insights
    • Content testing and refinement
    • Campaign performance analysis
    • Platform evolution strategy

    Growth compounds when social is aligned, intentional, and continuously optimized.

Deanne Anderson
Creative Development

“Caitlyn has taken our social media to new heights. We struggled for several years trying to learn how to manage our content and grow our reach — when all along, it was about finding the who. That’s Caitlyn! She has supported our staff, made the process fun, and got everyone engaged in content creation. It’s boosted our morale, improved staff satisfaction, and grown our following exponentially. I couldn’t be happier with the results!”

Let’s Work Together

For Brands Operating at Scale

This partnership is designed for established companies with active marketing engines, paid campaigns, launches, and internal teams that need dedicated social leadership.

When your marketing is in motion and social needs clear ownership, I step in to lead the channel with structure, alignment, and performance accountability.

  • I serve as your dedicated Social Media Lead.

    I develop the strategy for your social channels, plan and oversee content execution, manage posting and engagement, and track performance against marketing objectives.

    I work alongside your marketing team to ensure social supports campaigns, launches, brand positioning, and growth priorities while owning the day-to-day performance of the channel.

    When needed, I lead onsite content capture sessions to produce strategic social assets. I am based in Connecticut and available for travel.

    In short, I lead and manage social media so it operates as a structured, accountable growth channel within your company.

  • This partnership is built for established brands that are actively marketing and want social to support real business growth.

    You’re running campaigns, testing paid ads, hosting events, or launching new offers, and you need someone to lead social while keeping it connected to everything else happening in your business.

    You value structure, collaboration, and clear communication, and you don’t want social operating in a silo.

  • While I work with businesses nationwide, I offer on-site content intensives for brands local to Connecticut who want elevated storytelling and strategic brand assets.

  • Strategic Social Partnerships begin at $2,800 per month.

    Following your discovery call, you’ll receive a custom proposal aligned with your business priorities and scope of support.

    A six-month commitment is required to ensure meaningful traction, consistency, and measurable progress.

Case Studies

Stocking Craft

Creative Development

Burlington Land Trust

Led by Caitlyn Grad

I’m Caitlyn Grad, founder of Caitlyn Grad Marketing, based in Connecticut.

I lead social media for established brands, ensuring the channel supports broader company initiatives, not just a content calendar.

I plan content and short-form video direction, manage publishing and community engagement, and track performance. I stay closely connected to what the business is trying to achieve so social consistently reflects the brand, supports marketing priorities, and improves over time.

I don’t create content in isolation.

I lead social so it supports the business behind it.

VIEW MY PORTFOLIO