Strategy-Driven Social Media Marketing for Brands Ready to Lead Their Industry
For established businesses ready for consistency, execution, and growth. Good social media shouldn’t just look good — it should work.
What’s Included in Strategic Social Media Partnerships
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I take a comprehensive look at your business, audience, positioning, and current priorities to define the role social media should play within your broader marketing ecosystem.
Strategy includes:
• Refining messaging and brand voice
• Clarifying audience pain points
• Establishing clear content pillars
• Defining the role of each platform
• Aligning content with larger business objectivesThis is not a one-time document. Strategy evolves through performance data, feedback, and intentional testing so your presence grows alongside your business.
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Every month includes a focused content plan aligned with business priorities, audience behavior, and platform best practices. Creative direction, scripting, content planning, publishing, and community management are handled directly to ensure consistency across every touchpoint.
Full-service management is available for Instagram, TikTok, Facebook, Threads, X, LinkedIn, and YouTube Shorts.
For Connecticut-based brands, structured on-site content intensives are available to capture high-quality assets and elevate your visual presence when needed.
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We meet monthly to review performance, align on priorities, and plan forward.
We analyze content performance, identify patterns, refine strategy, and integrate upcoming promotions, launches, or initiatives into future calendars.
Social media remains aligned with your evolving business objectives.
Deanne Anderson
Creative Development
“Caitlyn has taken our social media to new heights. We struggled for several years trying to learn how to manage our content and grow our reach — when all along, it was about finding the who. That’s Caitlyn! She has supported our staff, made the process fun, and got everyone engaged in content creation. It’s boosted our morale, improved staff satisfaction, and grown our following exponentially. I couldn’t be happier with the results!”
For Brands Ready to Lead Their Market
This partnership is designed for established businesses ready to delegate confidently, operate with structure, and invest in long-term brand growth.
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What Is Social Media Management?
I lead and execute your social media with a strategy-first approach — from content planning and publishing to community engagement, campaign coordination, and performance reporting across platforms.
Curious if we’re a fit?
Start with a discovery call. We’ll clarify priorities, align on direction, and I’ll follow up with a custom proposal designed around your business. From there, we begin with a focused strategy build. Because strategy builds brands. -
I work with established businesses who:
Are ready to confidently invest in strategic marketing
Don’t have time to train
Have a team but need leadership in social
Value structure, organization, and execution
Want social media to drive visibility and results, not just fill a feed
If that’s you, you’re in the right place.
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While I work with businesses nationwide, I offer optional on-site content intensives for brands local to Connecticut who want elevated storytelling and strategic brand assets.
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Strategic social media partnerships begin at $3,000 per month.
A six-month commitment is required to ensure meaningful traction, consistency, and measurable progress.
Following your discovery call, you’ll receive a custom proposal aligned with your business priorities and scope of support.
Led by Caitlyn Grad, Fueled by Strategy + Heart
I’m Caitlyn Grad, founder and CEO of Caitlyn Grad Marketing, a social media agency based in Burlington, Connecticut. I work with businesses to manage their social media end to end—leading strategy, filming on-site content, and building engaged online communities that support real business goals.
Short-form content is at the core of my work. Before launching Caitlyn Grad Marketing, I ran Made by Caitlyn, my handmade jewelry business, where I first fell in love with social media marketing and video storytelling. I’ve been perfecting my craft since 2019, helping brands drive meaningful results and build lasting trust with their audiences.