Case Study: Creative Development
What I Support
Social Media Management
Email Marketing
Ongoing Creative Direction
THE CHALLENGE
Creative Development is a pediatric therapy practice that supports children and families through individualized, holistic care. As the practice grew, the founders recognized the need for a stronger digital presence to reach more families, support hiring, and expand their visibility within the community.
With limited time and internal bandwidth, content creation often fell to the bottom of the list. Videos felt overwhelming, staff transitions created additional pressure, and the leadership team felt stuck in knowing what to create and how to keep up. They were ready to hand off the execution to someone who could not only manage their social media but bring strategy, creative direction, and full ownership to the process.
MY APPROACH
I partnered with Creative Development to take marketing completely off their plate while building a system that supports real business outcomes.
Monthly strategy calls to align on business goals, staff updates, hiring needs, programming launches, and upcoming community events.
Weekly content prompts with simple filming instructions, making it easy for staff to capture authentic, approachable video and photo content.
Full execution of editing, storytelling, captions, scheduling, posting, and platform management.
Ongoing creative direction to prioritize what content matters most at any given time and keep marketing aligned with long-term business goals.
THE IMPACT
Since we began working together, Creative Development has experienced ongoing momentum and clear business wins:
The staff is actively involved in content creation and feels proud seeing their work represented online.
Leadership receives personal emails from families who discover the practice through social media and share the impact the clinic has had on their children.
Job postings now attract multiple applicants, consistently filling interview calendars for weeks in advance compared to previously receiving only one or two applicants.
Competitors have begun mimicking their content approach, validating that Creative Development is setting the tone in their industry.
Most importantly, marketing runs smoothly with minimal input from the leadership team, giving them confidence that content is handled while they focus on client care.
In the past 6 months:
45.33% increase in Instagram followers
11,370.38% increase in Instagram views
506.8% increase in Facebook interactions
These metrics are simply a reflection of something far more valuable: stronger hiring pipelines, elevated staff morale, deeper community trust, and long-term business growth.
“Caitlyn has taken our social media to a new height. We struggled for several years Trying to learn HOW to manage our content And grow our reach. When all along it was finding the WHO. That is Caitlyn! She has supported our staff, made it fun, Everyone is engaged in contact creation. It’s impacted our morale and staff satisfaction along with growing our following exponentially. I could not be happier with the outcomes!” - Deanne
