Case Study: Creative Development
What I Support
Social Media Management
Email Marketing
THE CHALLENGE
Creative Development is a pediatric therapy practice that takes a holistic approach to supporting children and families in everyday routines at home and in the community. With over 40 years of combined experience, the founders have built a practice centered around individualized care. But as they grew, they realized they needed a stronger digital presence to expand awareness and connect with a broader audience.
They were looking for a more consistent and strategic way to reach new clients, engage professionals in related fields, and highlight the incredible work being done—without taking valuable time away from their therapists and client care.
MY APPROACH
I partnered with Creative Development to elevate their digital presence and make their expertise more visible online.
My work focused on:
Strengthening brand awareness through intentional and educational content
Developing social content that speaks to multiple audiences, including caregivers, young adults, and fellow professionals
Creating a flexible email strategy to keep their community informed, engaged, and connected
Together, we’ve built a digital presence that reflects the depth and heart of the work they do in person.
THE IMPACT
In the past 6 months:
45.33% increase in Instagram followers
11,370.38% increase in Instagram views
506.8% increase in Facebook interactions
The team is now more excited and involved in content, and their message is reaching the right people in a meaningful way.
“Caitlyn has taken our social media to a new height. We struggled for several years Trying to learn HOW to manage our content And grow our reach. When all along it was finding the WHO. That is Caitlyn! She has supported our staff, made it fun, Everyone is engaged in contact creation. It’s impacted our morale and staff satisfaction along with growing our following exponentially. I could not be happier with the outcomes!” - Deanne
