Case Study: Burlington Land Trust
What I Support
Website Redesign
Social Media Management
Community Outreach & Content Strategy
THE CHALLENGE
The Burlington Land Trust has been protecting scenic, natural, and historic landscapes in Connecticut since 1989. Their mission and impact were strong, but their digital presence wasn’t keeping up.
With an outdated website, no cohesive brand visuals, and a minimal social media presence, they were struggling to connect with younger community members, expand visibility, and engage new supporters. They knew they needed to modernize how they showed up online to build community support for the future.
MY APPROACH
As both a board member and their ongoing marketing partner, I continue to lead all digital marketing and community outreach, managing their online presence, strategy, and visibility efforts:
Led the full website redesign, creating a modern, mobile-friendly platform that improved navigation, highlighted events, and made donations more accessible.
Developed a refreshed visual identity that captures the spirit of nature, joy, and community while staying true to their conservation mission.
Manage and oversee the ongoing content strategy across Facebook and Instagram, with a focus on education, events, and local community storytelling.
Lead promotion for seasonal campaigns like CT Trails Day, ensuring maximum visibility and engagement year after year.
Maintain consistent momentum through community-first content that engages both new supporters and longtime members.
THE IMPACT
With our ongoing partnership, the Burlington Land Trust continues to experience strong community growth and engagement:
Facebook reach increased by 562.2%
Facebook engagement increased by 102.6%
Instagram reach increased by 395%
Instagram engagement increased by 735.3%
Seasonal campaigns like CT Trails Day saw event participation grow by over 280%, with signups filling so quickly that registration had to close early.
The Land Trust continues to attract younger audiences, new volunteers, and build stronger community partnerships, positioning them for ongoing growth while honoring their conservation legacy.
Most importantly, they now have a consistent, professional, and highly visible online presence that reflects the depth of their work and allows the organization to reach and serve the community more effectively.
