Case Study: Burlington Land Trust
What I Support
Website Redesign
Social Media Management + Community Outreach
THE CHALLENGE
The Burlington Land Trust has been protecting scenic, natural, and historic landscapes in Connecticut since 1989. Despite their important conservation work, they faced a major challenge: limited visibility, especially among younger community members.
With an outdated website, no cohesive visual identity, and a minimal digital presence, the organization was struggling to connect with the next generation of supporters and trail users. Their mission was strong, but their online presence didn’t reflect it.
MY APPROACH
As both a board member and marketing strategist, I stepped in to lead a full visibility refresh. I was hired through Caitlyn Grad Marketing to redesign the website and volunteered to build and manage the land trust’s social media presence.
My approach included:
Designing a modern, mobile-friendly website to improve navigation, event promotion, and donations
Creating a refreshed visual identity that captured the spirit of joy, nature, and community
Implementing a community-first content strategy across Facebook and Instagram
Promoting seasonal campaigns like CT Trails Day to increase turnout and local engagement
Building momentum through educational posts, local event highlights, and storytelling
The goal was not just to modernize the brand, but to foster deeper community connection across generations.
THE IMPACT
In just a few months, the Burlington Land Trust experienced a significant increase in visibility and community engagement:
Social Media Growth
Facebook reach increased by 562.2%
Facebook engagement increased by 102.6%
Instagram reach increased by 395%
Instagram engagement increased by 735.3%
Campaign Highlight: CT Trails Day
Event registration exceeded expectations
Participation increased by over 280%
Signups filled so quickly the form had to close early
Successfully engaged both new and longtime supporters
By combining professional strategy with grassroots outreach, I helped position the Burlington Land Trust as a more visible, approachable, and forward-facing nonprofit—while staying rooted in its conservation legacy.
