Social Media Management

What It’s Like to Work With Me

I work with established businesses and step in as a strategic partner for social media. My role is to bring structure, creative direction, and consistency to how content is planned, produced, and managed.

I approach social media as part of the broader business and marketing ecosystem. That means understanding priorities, aligning content with real objectives, and making intentional decisions about what is created and where it lives. Strategy guides execution at every stage.

The partnership is professional and collaborative. I integrate into existing teams, communicate clearly, and operate within a defined process so social media runs smoothly, stays aligned, and continues to move forward over time.

Strategic Direction

Strategy includes defining the role of each platform, clarifying audience pain points, refining brand voice, and aligning content pillars with your overall marketing funnel.

This is not a one-time document. Strategy evolves based on performance data, real feedback, and intentional testing. Each month, I refine what’s working, adjust what’s not, and introduce new ideas so your content stays aligned as your business grows.

Content Approach

Content is planned around one primary platform that serves as the central channel for performance and community engagement.

  • Each month includes 20 pieces of content, created with the primary platform in mind first.

  • Once strategy is established, I build a strategic content calendar aligned with your goals and content themes.

  • Before anything is created, you receive a clear content ideation plan outlining what we’re posting and why, ensuring alignment from the start.

  • Content is then thoughtfully adapted and cross-promoted across relevant platforms to extend reach and maintain brand consistency.

  • All managed channels are actively monitored and engaged with, while deeper community-building and outbound engagement are focused on the primary platform.

As your accounts grow or priorities shift, additional focus platforms, increased content volume, and expanded scope can be layered in through custom packages.

Platforms I Manage:

  • Instagram

  • Facebook

  • TikTok

  • LinkedIn business pages

  • Google Business Profile

  • YouTube Shorts

LinkedIn personal brand management is offered as a separate package, as posting to personal profiles requires a distinct strategy, positioning, and content approach from business pages.

Creative Execution

Once direction is approved, I bring the strategy to life through thoughtful, on-brand execution.

Local creative access: Businesses within 15 miles of Burlington, CT receive complimentary monthly on-site content sessions as needed to capture photos and short-form video for the month ahead. This allows me to be hands-on, directing and filming in real time so content stays relevant and never feels forced.

For clients outside the local radius, content is captured by your team with my guidance or through a custom on-site content day built around your needs. To make filming seamless, I provide strategic direction, trending video concepts, and scripting so everything we create stays intentional and current.

All video editing, graphic design, and final asset delivery are handled by me to ensure consistency across every touchpoint.

Travel outside the 15-mile radius is available. Custom pricing for on-site content days is discussed based on location, scope, and production needs.

Distribution & Brand Presence

Once content is approved, I manage your social media end to end. This includes scheduling and publishing content, monitoring comments and inbox messages, and maintaining an active presence across agreed-upon platforms.

Content is strategically distributed using a cross-posting approach, with platforms selected during discovery based on what best supports your business.

Community engagement is handled with intention to protect brand voice, build trust, and create meaningful visibility within your niche.

Performance Review & Optimization

Once per month, we meet to review performance, align on priorities, and plan what’s next. We analyze what content performed best, identify patterns, and decide what to refine, repeat, or test moving forward.

These check-ins also include planning for upcoming promotions, launches, or events, along with collaborative brainstorming to inform future content calendars. This keeps your social media tied directly to business goals—not just content output.

Investment

The base social media management package outlined above is $2,250 per month.

Add-On Services:

  • Additional posts and/or content creation: Customized pricing

  • LinkedIn Personal Brand Management: $1,500 per month

    • 3 posts per week written in your voice

    • 1 monthly strategy call

    • Full profile optimization

    • Direct access to me when you need it

LinkedIn personal brand management can be added to an existing social media management package or booked as a standalone service.

A 6-month partnership is required to start.

BOOK A DISCOVERY CALL

The Results Speak for Themselves

Deanne Anderson
Creative Development

“Caitlyn has taken our social media to new heights. We struggled for several years trying to learn how to manage our content and grow our reach — when all along, it was about finding the who. That’s Caitlyn! She has supported our staff, made the process fun, and got everyone engaged in content creation. It’s boosted our morale, improved staff satisfaction, and grown our following exponentially. I couldn’t be happier with the results!”

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