Social Media Management

What It’s Like to Work With Me

I work with established businesses and step in as a strategic partner for social media. My role is to bring structure, creative direction, and consistency to how content is planned, produced, and managed.

I approach social media as part of the broader business and marketing ecosystem. That means understanding priorities, aligning content with real objectives, and making intentional decisions about what is created and where it lives. Strategy guides execution at every stage.

The partnership is professional and collaborative. I integrate into existing teams, communicate clearly, and operate within a defined process so social media runs smoothly, stays aligned, and continues to move forward over time.

Strategic Direction

Strategy includes defining the role of each platform, clarifying audience pain points, refining brand voice, and aligning content pillars with your overall marketing funnel.

This is not a one-time document. Strategy evolves based on performance data, real feedback, and intentional testing. Each month, I refine what’s working, adjust what’s not, and introduce new ideas so your content stays aligned as your business grows.

Content Approach

This service is built around one primary platform, which serves as the strategic hub for content, performance, and community engagement.

Platforms I Manage:

• Instagram

• Facebook

• TikTok

• LinkedIn Business Page

• Google Business Profile

• YouTube Shorts

Each month includes 20 original pieces of content created specifically for the primary platform, informed by platform-specific best practices, audience behavior, and performance data. All strategic thinking, optimization, and active community engagement are focused here to ensure depth, quality, and meaningful results.

As an added layer of distribution, this same content is cross-promoted to secondary platforms to maintain brand presence and extend reach. Cross-promotion includes scheduling and posting only.

As priorities evolve, additional primary platforms, increased content volume, or expanded scope can be layered in through custom packages.

Creative Execution

Once direction is approved, I focus on ensuring the right content is captured to support the content plan—whether that means working from existing assets, guiding your team through filming, or coordinating around planned photoshoots.

To make content capture simple and effective, I provide clear direction throughout the process. This may include:

• Content prompts and filming guidance

• Shot lists for photo or video sessions

• Talking points or light scripting for on-camera content

• Recommendations on framing, lighting, and format to ensure content performs well across platforms

If you are working with a photographer or videographer, I can develop strategic shot lists and content guidance in advance so assets are captured intentionally and aligned with performance goals.

All video editing, graphic design, and final asset delivery are handled by me to maintain consistency across every touchpoint.

Social Media Management & Engagement

Before content creation begins, you receive a clear content ideation plan outlining what we’re posting and why, ensuring alignment from the start.

Once content is approved, I manage your social media end to end. This includes scheduling and publishing content, monitoring comments and inbox messages, and maintaining an active presence across agreed-upon platforms.

Community engagement is handled intentionally to protect brand voice, build trust, and create meaningful visibility within your niche.

Performance Review & Optimization

Once per month, we meet to review performance, align on priorities, and plan what’s next. We analyze what content performed best, identify patterns, and decide what to refine, repeat, or test moving forward.

These check-ins also include planning for upcoming promotions, launches, or events, along with collaborative brainstorming to inform future content calendars. This keeps your social media tied directly to business goals—not just content output.