MY SERVICES
Turning short-form content into results with a blend of strategy, creativity, & execution
From stop-worthy short-form video & data-driven social strategy, to full-scale content management, I build tailored solutions that grow your brand and convert your audience.
The brands winning on social right now aren't just showing up, they're showing up with a plan. I combine platform expertise, creative direction, and hands-on execution so your short-form content doesn't just look good. It performs. Every service I offer is built around your specific goals, your audience, and the platforms that actually matter for your business.
Social Media Manager / Strategist
Includes:
Brand archetype selection: we identify the one content style built for your team, story, and audience and commit to it.
Content pillar framework: 3–5 pillars, each a specific topic + format pairing mapped to your posting schedule.
Creator briefs: hook idea, outline, reference video, and the one thing that makes each piece not forgettable. Scripts available as well.
Monthly content calendar: every post planned, assigned, and scheduled.
Full account management: scheduling, posting, and keeping everything consistent across platforms.
Community management: responding to comments and DMs, engaging your audience, building real connection.
Monthly analytics review: pillar-by-pillar performance pulled one week after month end.
THIS IS FOR YOU IF:
You don’t need someone to just post, you need a strategist. I turn your brand goals into clear creative direction, build the content system, and ensure it actually gets executed and measured. I oversee everything from content ideas and planning to briefing creators, managing the content calendar, and running monthly analytics, using a structured content pillar system with ongoing testing and optimization. Social has changed, and every brand needs both strategy and creation working together. This is the strategy layer that drives it, with content creation available as an add-on when you need execution support.
Content Creation
Includes:
Content plan built from your content pillars and what’s currently performing
Clear creative direction so every piece of content is guided, not guessed
Short-form video production: filmed, edited, captioned, and platform-optimized
Hook-first execution designed to earn attention in the first seconds
Captions and post copy written and ready to publish
Optional photo capture during your shoot
Full usage rights for organic content and paid distribution
One revision round before final delivery
THIS IS FOR YOU IF
Content creation is the execution layer of your strategy. Today, every brand needs a content pod, a strategist and at least one creator. This can look different for every brand. You can be the face of the content, I can direct remotely, I can travel for shoots, or you can ship products to me or to creators for production. I own the process end to end so your strategy actually turns into consistent, high-performing content.
Email Marketing
Includes:
Email strategy aligned with your overall marketing and content ecosystem
Campaign planning, copywriting, and execution
Funnel and automation setup to nurture and convert
Weekly or monthly newsletters
Performance tracking, optimization, and reporting
Lead generation and opt-in strategy recommendations
This is Perfect for:
Businesses ready to go beyond posting and start building stronger relationships with their audience. If you're already investing in social media, email ensures your message doesn’t get lost, it deepens the connection, builds trust, and drives action.
The Process
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The Process ★
What to Expect When You Work With Me ↓
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Deep dive into your brand, your audience, your competitors, and your existing content performance. No assumptions. We look at what's actually happening before deciding what to do.
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Build your content architecture: your brand archetype, your content pillars, your posting cadence, your platform priorities, and your success metrics. This becomes your documented strategy.
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Every piece of content is briefed, tracked, and published intentionally. You always know what's going up and why.
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Monthly analytics review. What's working gets doubled down on. What isn't gets replaced or improved. The strategy evolves based on real data, not gut feel.
The Process
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The Process ★
Let’s Break It Down
Short-form content is the fastest-growing format on every major platform, and the brands that get it right aren't lucky. They're strategic. Here's what working with a dedicated short-form content strategist actually looks like in practice.
6+
Years Experience
7M+
Impressions Generated in 2025
2+ Years
Average Client Retention
Grad School for Content Monthly Newsletter
Each month, you’ll get step-by-step strategy breakdowns that show you:
What’s actually working on social media
What’s outdated and no longer worth your time
How to create content that connects, converts, and lasts
Delivered straight to your inbox once a month.