About Me

It all started with a broken necklace.

In 2018, I launched Made by Caitlyn, a handmade jewelry brand inspired by the ocean and fueled by community. As the business grew, I discovered that my real passion wasn’t creating products—it was creating stories. I loved the strategy, the content, and the connection that came from building a brand people truly cared about.

That realization became the foundation for Caitlyn Grad Marketing, where I help businesses turn ideas into impact through strategic social media, creative direction, and hands-on team training.

My mission is to make marketing feel human again. I believe great content should connect, not just perform. Through thoughtful strategy, authentic storytelling, and data-backed creativity, I help brands grow with visibility, engagement, and sustainable impact.

Because marketing isn’t just about showing up. It’s about showing up with purpose.