About Us
It all started with a broken necklace.
In 2018, our founder Caitlyn Grad reignited her creative spark while repairing a favorite necklace. That simple moment led to launching Made by Caitlyn, a handmade jewelry brand inspired by the ocean and built around community.
As the business grew, Caitlyn realized what truly lit her up wasn’t just the product. It was the storytelling, the content creation, and the strategy behind building something meaningful. That passion evolved into Caitlyn Grad Marketing, a full-service creative studio rooted in connection, creativity, and results.
Today, we help brands show up with purpose and consistency through social media management, email marketing, content creation, and overall marketing strategy support. Whether you need a full-service partner or strategic guidance for your team, we bring a people-first approach to everything we do.
Because to us, great marketing is about more than just looking good. It’s about building trust, sparking real connection, and turning attention into long-term growth.
Who We Are
A Marketing Partner That Feels Like an Extension of Your Team
At Caitlyn Grad Marketing, we do more than just create content. We create connections.
We know that marketing can feel overwhelming, especially when you are trying to juggle running a business and keeping up with the ever changing digital landscape. That is why we step in as your trusted marketing partner.
We are strategic: Every decision we make is backed by data and aligned with your business goals.
We are authentic: Your brand has a unique story and we help you tell it in a way that resonates.
We are community driven: Engagement is not just about likes and comments. It is about building lasting relationships with your audience.
We believe in marketing that feels natural, effortless, and effective. If you are ready to take your brand to the next level, we would love to work with you.
Tracy Aparo
Proprietor of eGage
