About Me

It all started with a broken necklace.

In 2018, I launched Made by Caitlyn, a handmade jewelry brand rooted in ocean-inspired design and community.

Over time, I realized what I loved most wasn’t the product, but the storytelling and strategy behind growing it. That passion became Caitlyn Grad Marketing, where I help brands show up with purpose and consistency through social media, email marketing, and content creation.

Great marketing isn’t just about looking good. It’s about building trust, creating real connection, and turning attention into long-term growth.