It all started with a broken necklace.

In 2018, I ignited my creative spark while fixing a favorite necklace. That simple moment inspired me to launch Made by Caitlyn, a handmade jewelry brand rooted in ocean-inspired design and built around community.

As the business grew, I realized what truly lit me up wasn’t just the product. It was the storytelling, content creation, and strategy behind building something meaningful. That passion evolved into Caitlyn Grad Marketing, a people-first marketing agency focused on connection, creativity, and results.

Today, I help brands show up with purpose and consistency through social media management, email marketing, content creation, and strategy support. Whether you’re looking for a full-service partner or just some expert guidance, I bring a thoughtful, hands-on approach to every project.

Because to me, great marketing isn’t just about looking good. It’s about building trust, sparking real connection, and turning attention into long-term growth.