Case Study: Create Independence

What I Manage

• Social Media Management

• Weekly Email Newsletter

THE PROBLEM

CREATE Independence is a community-based organization that supports individuals with varying abilities in developing everyday living skills. As they expanded their impact, they saw the need for a stronger digital presence to raise awareness, engage new families, and reflect the vibrant energy of their in-person programs.

MY APPROACH

I stepped in as a strategic marketing partner to help CREATE Independence build a cohesive digital presence that reflects their mission and speaks directly to the families they serve.

My work focuses on:

• Building brand awareness through authentic and accessible content

• Creating a more engaging and consistent presence across social platforms

• Strengthening community relationships through storytelling

• Elevating their email marketing to keep families informed and connected

THE IMPACT

In the first six months of our partnership, CREATE Independence experienced significant digital growth and deeper engagement with their community:

• Facebook impressions: 82.6K

• Instagram impressions: 32.0K

• Engagement: Facebook up 6,719%, Instagram up 864%

• Email open rate: 88%, compared to the industry average of 28.6%

These results show a stronger connection with existing families, expanded reach to new audiences, and a consistent online presence that reflects the heart of their work.