Case Study: Create Independence
What I Manage
Social Media Management
Weekly Email Newsletter
Ongoing Content Strategy & Creative Direction
THE PROBLEM
Create Independence is a community-based organization that supports individuals with varying abilities in building life skills, independence, and confidence. As their programs expanded, they recognized the need for a stronger online presence that reflected the energy and impact of their work.
While their in-person programming was thriving, they struggled with:
Low visibility in the community, limiting awareness of their services.
Inconsistent content creation that didn’t fully capture the stories happening inside their programs.
The need for a simple, sustainable marketing system that wouldn’t overwhelm the team but would consistently engage families, community partners, and potential new participants.
They needed someone who could fully manage their content while bringing strategy, creative direction, and a clear voice to their online presence.
MY APPROACH
I stepped in to create a fully managed content system that allowed Create Independence to stay focused on programming while I handled their digital marketing:
Monthly strategy calls to align on program updates, events, staff stories, and community highlights.
Full execution of editing, storytelling, captions, posting, and optimization.
A weekly email newsletter to keep families, supporters, and community partners consistently engaged and informed.
I stepped in as a strategic marketing partner to help CREATE Independence build a cohesive digital presence that reflects their mission and speaks directly to the families they serve.
THE IMPACT
Since partnering together, Create Independence has built real momentum online:
Social media engagement has grown exponentially, with Facebook engagement up over 6,700% and Instagram engagement up over 860%.
Impressions have climbed, with Facebook reaching 82,000+ views and Instagram reaching over 32,000 views.
The weekly email newsletter maintains an 88% open rate, far surpassing industry averages and consistently keeping families and supporters engaged.
While the data shows clear growth, the real win is in the conversations, emails, and community feedback that continue to validate how Create Independence is making an impact both online and offline.
