Social Media Management
Email Marketing

THE CHALLENGE

Improved Spaces is a professional organizing business in Hartford County, Connecticut, known for its compassionate, judgment-free approach. From helping clients prepare for a move to navigating major life transitions or reclaiming overwhelming spaces, the business had built a strong in-person reputation rooted in trust, empathy, and personalized care.

However, its digital presence wasn’t fully supporting business growth. Social media functioned more as “proof of business” than as a strategic marketing tool, and the email list was underutilized as a way to stay connected with potential clients and referral partners. Without a clear strategy or consistent content plan, opportunities for visibility, engagement, and referrals were being missed.

The owner was ready to hand off marketing execution to create consistency and professionalism online, while staying focused on serving clients.

MY APPROACH

During our partnership, I managed Improved Spaces’ content strategy and execution, building a sustainable system that aligned with the brand’s voice and supported long-term visibility:

Developed a cohesive visual identity across social platforms to improve consistency, polish, and brand recognition
Led monthly content planning and production highlighting before-and-after transformations, organizing education, and trust-building content for both clients and referral partners
Implemented a dual email strategy: one stream tailored to realtors with staging and organizing insights, and another for homeowners focused on seasonal organization and re-engagement
Supported local visibility by engaging with the online community and strengthening referral relationships
Handled content creation, scheduling, posting, and optimization, allowing the business owner to step away from day-to-day marketing tasks

THE IMPACT

Within the first three months of our engagement, Improved Spaces saw significant improvements in digital visibility and engagement:

Facebook impressions increased by nearly 2,000%
Instagram impressions grew by over 1,200%
Facebook followers increased by 7%
Google My Business impressions rose by over 40%
Increased awareness among both homeowners and professional referral partners, leading to stronger inquiries and long-term visibility

Beyond the metrics, Improved Spaces gained a consistent, professional online presence that reflected the brand’s expertise and values. Marketing ran smoothly behind the scenes, giving the owner confidence that content was handled strategically while supporting ongoing awareness with both homeowners and referral partners.

“Working with Caitlyn has been an absolute game changer for my business. She manages both my social media content and strategy, my monthly email marketing and so much more —and most importantly, she’s taken a huge weight off my shoulders. Caitlyn is incredibly diligent, taking the time to really understand my business and tailor content that speaks directly to my audience. Her thoughtful approach, consistency, and creativity are already showing a clear return on investment. I’m so grateful to have her on my team!”

— Theresa B.