Case Study: Improved Spaces
What I Support
Social Media Management
Email Marketing
Content Strategy & Creative Direction
THE CHALLENGE
Improved Spaces is a professional organizing business in Hartford County, Connecticut, known for its compassionate, judgment-free approach. Whether helping clients prepare for a move, navigate life transitions, or reclaim overwhelming spaces, the business has built a reputation for trust, empathy, and personalized care.
While the in-person reputation was strong, the digital presence wasn’t fully supporting business growth. Social media was being used more as "proof of business" than a marketing tool, and the email list wasn’t being leveraged to stay connected with potential clients or referral partners. Without a strategy or consistent content plan, opportunities for visibility, engagement, and referrals were being missed.
The owner was ready to hand off the marketing execution to someone who could create consistent, professional content while allowing her to stay focused on serving clients.
MY APPROACH
As an ongoing partner, I fully manage Improved Spaces’ content strategy and execution, creating a simple, sustainable system that reflects the brand’s voice and builds business momentum:
Developed a cohesive visual identity across social platforms to create consistency, polish, and brand recognition.
Manage monthly content planning and production that highlights before-and-after transformations, shares organizing tips, and builds trust with potential clients and referral partners.
Implemented and continue to manage a dual email strategy: one tailored to realtors with staging advice, and one for homeowners with seasonal organizing tips and re-engagement content.
Actively engage with the local online community to strengthen visibility, referral connections, and ongoing relationships.
Handle all content creation, execution, posting, and optimization, allowing the business owner to fully step away from the marketing workload.
THE IMPACT
In just the first three months of our partnership, Improved Spaces experienced a measurable growth in digital visibility and engagement:
Facebook impressions increased by nearly 2,000%
Instagram impressions grew by over 1,200%
Facebook followers increased by 7%
Google My Business impressions rose by over 40%
Increased awareness among both homeowners and professional referral partners, leading to stronger inquiries and long-term visibility
Most importantly, marketing now runs consistently behind the scenes, giving the business owner full confidence that content is handled, while creating a digital presence that reflects her expertise and approach.
“Working with Caitlyn has been an absolute game changer for my business. She manages both my social media content and strategy, my monthly email marketing and so much more —and most importantly, she’s taken a huge weight off my shoulders. Caitlyn is incredibly diligent, taking the time to really understand my business and tailor content that speaks directly to my audience. Her thoughtful approach, consistency, and creativity are already showing a clear return on investment. I’m so grateful to have her on my team!”
