Case Study: Improved Spaces

What I Support

• Social Media Management

• Email Marketing

THE CHALLENGE

Improved Spaces is a professional organizing business based in Hartford County, Connecticut, known for its compassionate, judgment-free approach. Whether helping families prepare for a move, navigate years of belongings, or reset after a major life transition, the brand is built on empathy, trust, and lived experience.

While the business had a strong in-person reputation, its digital presence was inconsistent and underutilized. Social media was used mainly as “proof of business,” and the existing email list wasn’t being actively engaged. Without a strategy or consistent content plan, opportunities for visibility, engagement, and referrals were being missed.

MY APPROACH

I partnered with Improved Spaces to create a warm, professional digital presence that reflects the heart of the brand while increasing visibility and credibility in the industry.

My strategy included:

• Creating a cohesive, branded look across Instagram and Facebook for consistency and polish

• Developing and managing monthly content that highlights before-and-after projects, shares helpful tips, and builds trust with potential clients

• Implementing a dual email strategy: one tailored to realtors with staging advice and prep strategies, and another for clients featuring seasonal organizing tips and re-engagement content

• Actively engaging with the local digital community through comments, likes, and shares to boost connection and reach

Every piece of content was crafted to reflect clarity, simplicity, and approachability—mirroring the experience clients have when working with the brand.

THE IMPACT

In the first three months of our work together, Improved Spaces experienced a measurable boost in digital visibility and engagement—while preserving the warmth and professionalism that sets them apart:

• Facebook followers increased by 7.04%

• Facebook impressions rose by 1,987.26%

• Instagram impressions increased by 1,239.18%

• Google My Business impressions grew by 41.18%

This early growth reflects stronger consistency, improved reach, and better visibility with both local homeowners and professional referral partners.

By strengthening the brand’s digital foundation, I’m helping position Improved Spaces to attract more clients, deepen referral relationships, and build an online presence that aligns with their values.

“Working with Caitlyn has been an absolute game changer for my business. She manages both my social media content and strategy, my monthly email marketing and so much more —and most importantly, she’s taken a huge weight off my shoulders. Caitlyn is incredibly diligent, taking the time to really understand my business and tailor content that speaks directly to my audience. Her thoughtful approach, consistency, and creativity are already showing a clear return on investment. I’m so grateful to have her on my team!”