Case Study: Improved Spaces

Written By Caitlyn Grad

What We Support

  • Social Media Management

  • Email Marketing

THE CHALLENGE

Improved Spaces is a professional organizing business based in Hartford County, Connecticut, known for its compassionate, judgment-free approach. Whether helping families prepare for a move, navigate years of belongings, or reset after a major life transition, the brand is built on empathy, trust, and life experience.

While the business had a strong in-person reputation, its digital presence was inconsistent and under-leveraged. Social media was used primarily as “proof of business,” and the existing email list was not being actively utilized. Without a strategy or regular content plan, opportunities for visibility, engagement, and referrals were being left on the table.

OUR APPROACH

We partnered with Improved Spaces to create a warm, professional digital presence that reflects the heart of the brand while also enhancing visibility and industry credibility.

Our strategy included:

  • Creating a cohesive, branded look across Instagram and Facebook to ensure consistency and polish

  • Developing and managing monthly content to showcase before-and-after projects, offer helpful tips, and build trust with potential clients

  • Implementing a dual email strategy: one focused on realtors with staging tips and prep strategies, and one for clients featuring seasonal organizing content and re-engagement touchpoints

  • Community engagement through active liking, commenting, and resharing to build connection and increase visibility

Every piece of content was built around clarity, simplicity, and approachability—reflecting the experience clients would have working with the brand.

THE IMPACT

In the first 3 months of our partnership, Improved Spaces saw a measurable lift in digital visibility and audience engagement—without losing the warmth and professionalism the brand is known for:

  • Facebook followers increased by 7.04%

  • Facebook impressions up 1,987.26%

  • Instagram impressions up 1,239.18%

  • Google My Business impressions up 41.18%

This early growth reflects stronger consistency, improved reach, and more visibility with both local homeowners and industry partners.

By refining Improved Spaces’ digital foundation, Caitlyn Grad Marketing is helping to position the business to reach more clients, deepen referral relationships, and build an online presence that works with the brand’s values—not against them.

Caitlyn Grad
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