Strategist-Led Social Media Management
End-to-end creative strategy and execution designed to drive visibility, engagement, and measurable growth.
What’s Included in Social Media Management:
Strategy & Creative Direction
Everything starts with strategy. I get to know your business, audience, and goals, then define how social media supports your broader marketing ecosystem. From messaging and content pillars to platform roles and funnel alignment, I provide clear creative direction so every piece of content is intentional.
Content Planning, Production & Creative Execution
Strategy only works when execution is strong. Each month, strategy is translated into execution through a focused content plan. This includes a strategic calendar, filming guidance/on-site content days, scriptwriting, and high-quality video and graphic execution aligned with your brand.
Ongoing Management, Optimization & Growth
I lead your social presence end to end, handling scheduling, posting, and community engagement. Performance is reviewed regularly to refine what’s working, support upcoming priorities, and ensure your content continues to drive growth.
Deanne Anderson
Creative Development
“Caitlyn has taken our social media to new heights. We struggled for several years trying to learn how to manage our content and grow our reach — when all along, it was about finding the who. That’s Caitlyn! She has supported our staff, made the process fun, and got everyone engaged in content creation. It’s boosted our morale, improved staff satisfaction, and grown our following exponentially. I couldn’t be happier with the results!”
Led by Caitlyn Grad, Fueled by Strategy + Heart
I started my first business in 2018, Made by Caitlyn, creating ocean-inspired jewelry. While I enjoyed the creative process, what stood out most was building a community around the brand. Through short-form video and thoughtful messaging, I grew an engaged audience and drove sales organically.
That experience led me to launch Caitlyn Grad Marketing, where I now lead social media for businesses ready to grow with intention. I partner with founders and teams to shape content strategy, direction, and execution, ensuring social media supports real business goals. My work has always been rooted in following what excites me and helping others share what they do best.