Your strategic social media marketing partner
I partner with passion-driven founders to help them reach more people and amplify their impact through strategic, creative social media, and short-form video content.
THE WAYS WE CAN
Work Together
Social Media Partnership
A strategy-first partnership designed to build visibility, engagement, and trust. I become an extension of your team, developing strategy, creating content, and managing execution so your brand shows up consistently and with purpose. Every post, caption, and video is built to support your larger goals and reflect the heart of your business.
Consulting & Team Training
Hands-on guidance for businesses that want to keep their marketing in-house. Whether you need a one-time strategy session, a full audit, or ongoing team training, I’ll help you refine your approach, build confidence, and implement a system that keeps your marketing running smoothly.
Deanne Anderson
Creative Development
“Caitlyn has taken our social media to new heights. We struggled for several years trying to learn how to manage our content and grow our reach — when all along, it was about finding the who. That’s Caitlyn! She has supported our staff, made the process fun, and got everyone engaged in content creation. It’s boosted our morale, improved staff satisfaction, and grown our following exponentially. I couldn’t be happier with the results!”
Led by Caitlyn Grad, Fueled by Strategy + Heart
I started my first business in 2018, Made by Caitlyn, where I created ocean-inspired jewelry. But I quickly realized my favorite part wasn’t making the products, it was building a community and creating content that actually drove results.
That realization inspired me to launch Caitlyn Grad Marketing, where I partner with passion-driven founders to amplify their impact through strategic, creative social media, and short-form video content. I see myself as an amplifier for businesses doing good in the world, helping their success create a ripple effect of more people helped, jobs created, and lives changed.
From making jewelry in my basement to becoming a social media strategist, my journey has always been about following my passion and helping others share theirs.