Creative Development
Creative Development is a pediatric therapy practice that supports children and families through individualized, holistic care. As the practice grew, the founders recognized the need for a stronger digital presence to reach more families, support hiring, and expand their visibility within the community.
With limited time and internal bandwidth, content creation often fell to the bottom of the list. Videos felt overwhelming, staff transitions created additional pressure, and the leadership team felt stuck in knowing what to create and how to keep up. They were ready to hand off the execution to someone who could not only manage their social media but bring strategy, creative direction, and full ownership to the process.
Creative Development
+ Social Media Management
+ Monthly Email Newsletter
+ Graphic design
HOW I HELP ↓
About the Project
What I Do
Daily social media posts across Instagram, Facebook, and TikTok.
A monthly email newsletter to keep families, supporters, and community partners consistently engaged and informed.
The Vision for the Project
I partnered with Creative Development to take marketing completely off their plate while building a system that supports real business outcomes.
Results in the last 12 months
The staff is actively involved in content creation and feels proud seeing their work represented online.
Leadership receives personal emails from families who discover the practice through social media and share the impact the clinic has had on their children.
Job postings now attract multiple applicants, consistently filling interview calendars for weeks in advance compared to previously receiving only one or two applicants.
Competitors have begun mimicking their content approach, validating that Creative Development is setting the tone in their industry.
Most importantly, marketing runs smoothly with minimal input from the leadership team, giving them confidence that content is handled while they focus on client care.
1.35M
Impressions
99.79%
New Followers
53.89k
Post Interactions
Content
@creativedevelopmentllc Don’t even try to deny it—we ALL secretly want to take a turn on this swing! 😂🙌 VC: @gregsantucci
♬ Defying Gravity - Cynthia Erivo