Discover Connecticut’s Hidden Gems

Caitlyn Grad

Hi! I'm Caitlyn Grad. I explore Connecticut so you don't have to guess where to eat, stay, shop and meet your people.

TikTok Instagram Facebook YouTube Shorts

My audience

24.6Kfollowers across all four platforms
3.9Mviews across all four platforms in the last 12 months

Platform by platform, last 12 months

Biggest audience
19.2K
followers
Views
1.1M
Engagement rate
4.1%
Local group reach
287
followers

I share in local Connecticut Facebook groups, so a small page reaches far beyond its followers.

Views
467K
Engagement rate
9.4%
Page visits
5K
Clicks on posts
7K+

Last 12 months, through October 2026, from my analytics. Each platform counts views its own way, so totals are the sum of what each one reports. Engagement rate is interactions per 100 people reached.

Who follows on Instagram

Adults who live here and spend here.

Nearly two thirds of my Instagram followers are between 25 and 54, the people deciding where to eat, shop and go this weekend.

  • 13–245%
  • 25–3419%
  • 35–4425%
  • 45–5421%
  • 55–6419%
  • 65+11%
62%

of Instagram followers are women.

Women 62% Men 16% Not specified 21%

Where they live

An audience that shows up locally.

Nearly all of my audience is in the United States, and Connecticut towns lead my Instagram followers.

Instagram

Followers
89%
of followers are in the United States

Top cities

  • West Hartford2.8%
  • New York1.8%
  • Simsbury1.7%
  • Bristol1.6%
  • New Haven1.5%

Also: United Kingdom 2.3%, India 1.3%, Canada 0.9%, Pakistan 0.7%

TikTok

Viewers
99%
of viewers are in the United States

Top cities

  • Manchester2.3%
  • Brooklyn2.2%
  • New Haven1.6%
  • The Bronx1.5%
  • New York1.5%

Also: United Kingdom, Poland, Ireland and Brazil, each 0.1%

Instagram shows where followers live. TikTok shows where viewers are, over the last 12 months.

What I post about

Connecticut, one hidden gem at a time.

Hidden gems and things to do

Unique stays, experiences and guides.

Food

Reviews, highlights and new places.

Events and community

Events and spaces that bring people together for fun and friendship. I highlight experiences and communities for Connecticut locals looking to connect.

Libraries

Highlighting how amazing they are.

Weekly tag sale roundup

The best local tag sales and estate sales, gathered in one place every week.

Examples of my work

Swipe or use the arrows to see more

Ways to work together

  • Visit and collab post

    I visit, capture and create one video or carousel post about your business. I post it as a collab with you, so it shows up on both of our accounts, and it comes with an Instagram story set. Great for any business.

  • Roundup feature

    Your sale or event gets a numbered spot in the weekly tag sale roundup. Best for tag sales, estate sales, markets and one-day events.

  • Ongoing partnership

    For any business that wants consistency. Recurring social media amplification keeps you in front of local audiences.

Don't see a package that fits your needs? Reach out and I can customize one.

How it works

From hello to posted.

  1. We talkTell me what you want people to notice and when.
  2. I visitI come to your place and capture what makes it special.
  3. I createI pick the best format to tell your story.
  4. I postIt goes live as a collab, so it appears on both of our accounts.