Case Study: John Boyle Commercial Services
What We Supported
Social Media Management
THE CHALLENGE
John Boyle Decorating Centers has been a trusted name in Connecticut since 1878. While the parent brand was well-known for paint products and customer service, their newly launched division—John Boyle Commercial Services—needed help entering an entirely new market: commercial renovation, flooring, and window treatments.
The challenge? This new division had no existing digital presence. Despite the team’s experience and credentials, they lacked visibility, brand recognition, and online validation in the commercial space.
The goal was to build a distinct but connected brand identity that would:
Establish a clear & professional presence online
Reach commercial and B2B audiences with informative content
Showcase project work to build trust and drive inquiries
Honor the legacy of the parent brand while carving out a new identity
OUR APPROACH
We built the commercial division’s online presence from the ground up—launching new accounts on Instagram, Facebook, and LinkedIn with tailored strategies for each platform.
Our work focused on:
Project Spotlights to show real-world expertise and outcomes
Educational Posts that explained services, certifications, and product benefits
Branded Graphics & Carousels to communicate value and process clearly
Consistent Messaging that tied the new division to John Boyle’s legacy
This approach helped establish credibility while positioning the new division for long-term growth in a competitive commercial market.
THE IMPACT
Over just 6 months, John Boyle Commercial Services saw exponential growth across their Facebook presence as they launched into a new market:
Post impressions increased by 10.51 million%
Post reach grew by 5.81 million%
Page and post engagements rose by 315,000%
Reactions increased by 102,000%
Engaged users spiked by 21,700%
New followers grew by 6,600%
These results reflect a powerful surge in brand visibility, audience connection, and digital credibility—key goals for launching a new division in a competitive commercial space.
